From Gaga's record 13 nods to the six first-time nominees, we take a closer look at the 2010 nominations.By Gil Kaufman
Lady Gaga
Photo: Derek Storm/ Splash News
For an artist who has quickly made a habit of smashing records, Lady Gaga improbably did it again on Tuesday (August 2). She leaped past such career stars as "Telephone"/ "Video Phone" collaborator Beyoncé to set a new record for the most nominations in a single year for MTV's Video Music Awards, which air Sunday, September 12, at 9 p.m. ET.
The Mother Monster racked up 13 nods, far outpacing the artists with the second-most nominations, a resurgent Eminem, who racked up eight. On her way to setting the record, Gaga also became the first female artist nominated for two different clips in the coveted Video of the Year category for "Bad Romance" and "Telephone."
But 13 isn't the only significant number this year. We've pored over the nominations and here's a breakdown of the other figures popping out at the 2010 Video Music Awards:
1994: The year Usher's debut was released. As for the other nominees in the Best Male Video category, Eminem hit the scene in 1996, while the other three acts in the category — Drake, B.o.B and Jason DeRulo — didn't release their full-length debuts until 2010.
25: Nominated artists who've appeared on a NOW That's What I Call Music! Compilation: Justin Bieber, Ke$ha, Rihanna, Usher, Nicki Minaj, Jason DeRulo, Taylor Swift, Lady Gaga, Drake, Eminem, David Guetta, Katy Perry, 3OH!3, Kid Cudi, Pink, Beyonce, Coldplay, David Guetta, Enrique Iglesias, Green Day, Gorillaz, Jay-Z, MGMT, Muse and Paramore.
23 years: Age difference between Best New Artists nominees Broken Bells' James Mercer (39) and Justin Bieber (16).
9: The record Gaga will have to beat if she wants to snag the distinction of most wins in a single night, currently held by Peter Gabriel's "Sledgehammer."
7: Number of nominated artists who are playing at this year's Lollapalooza festival: B.o.B., Dan Black, Green Day, MGMT, Mumford and Sons, Lady Gaga and the Black Keys.
6: First time nominees, including B.o.B., Ke$ha, Justin Bieber, Drake, Florence and the Machine, Mumford and Sons.
2 1/2: Artists nominated in the Video of the Year category who were up for the award last year: Gaga (with assist from last year's winner, Beyoncé) and Eminem.
2: Previous times Eminem has been nominated for Video of the Year.
1: Number of times the band Ratatat has been mentioned before in connection with the VMAs.
1: Opportunities for a cast member of "Jersey Shore" to hop up onstage during an award acceptance, should Enrique Iglesias win for "I Like It" from the "Shore" soundtrack album.
The 27th annual MTV Video Music Awards will be broadcast live from the Nokia Theatre in Los Angeles on September 12 at 9 p.m. ET. Fans can go to VMA.MTV.com (or text VMA to 97979 if they are Verizon subscribers) to vote for the winners in general categories, including Best New Artist, from Tuesday (August 3) through September 12.
Are you surprised by any of this year's nominees? Talk about it in the comments.
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