MC is poised to make his major-label debut on the re-launched Roc-A-Fella.
By Jayson Rodriguez
Curren$y
Photo: Roc-A-Fella/Def Jam
"Hottest Breakthrough MCs of 2010" Candidate: Curren$y
The Hot Spitta's been pursuing happiness longer than most on the "Hottest Breakthrough" list. A few years ago, Lil Wayne introduced Curren$y to the world with their rumbling collaboration "Where Tha Cash At," also featuring Remy Ma. But the New Orleans native hasn't truly had a moment until recently. His deal with Young Money was severed due to creative differences, and he released two indie projects in the meantime.
Now, though, Curren$y is aligned with Damon Dash's DD172 studio and the hip-hop mogul's partnership with Creative Control, a cutting-edge visual content company. The result is his forthcoming Pilot Talk. It's not only his major-label debut but also the first effort from the re-launched Roc-A-Fella Records under Dash and Def Jam.
"I call it opposite world," Curren$y told MTV News about his deferred dreams. "That's what I've named it. I've been doing this for a minute, and I've grown accustomed to things just not really panning out. But I still have a good time, so it don't really matter. But this time, I keep waiting.
"To know that [Dash] wasn't trying to be involved in music — he reached out to do the Black Roc project to do a verse and both got so cool and knew that was it," he continued. "I been to a million meetings, and that really wasn't a meeting. We just kicked it. Might as well get money at the same time."
Since joining forces with Dash, Curren$y has helped recruit Mos Def and Jay Electronica into the fold, as the three plan have been collaborate on a project together. And as the de facto leader of the DD172 movement, the warbly-voiced MC has helped Wiz Khalifa and Big K.R.I.T. raise their profile by trading woozy verses with them on their mixtape projects. They all share a similar vibe, featuring laid-back production and music that's perfect to listen to in candy-painted rides. According to Curren$y, their sound is the foundation for their current rise.
"The music is progressive, and people are receptive to it, because [most other] music sounds the same," he said. "Everything sounds the same. Really, they're doing us a favor by staying like that. People want to be relevant so bad that once they see somebody win, they do exactly what that person did and they stop doing what they do. Except for us. So continue to do that. We think it's awesome."
Curren$y and 19 other up-and-coming MCs are in the running to become MTV News' "Hottest Breakthrough MC of 2010" — and the winner will be decided by you!
Cast your vote for the "Hottest Breakthrough MC of 2010" right here. The top five will be revealed beginning July 19, and the winner will be announced on the "Sucker Free Summit" July 25!
Related Videos Related ArtistsAna Paula Lemes
No comments:
Post a Comment